Circus Evolution is a UK wide strategic partnership of venues, funded by Arts Council England’s Strategic Touring Fund, the purpose of which is to enable venues to bring more contemporary circus to more people. The first project ran from 2013-2016, and the second will run from 2016-2017.
Throughout the project Crying Out Loud has worked closely with Audience Agency and used Audience Spectrum to understand the audiences at each of the consortium members. Existing attenders have been mapped and profiled at each venue to identify where the gaps in the market are. Venue’s existing audience development plans have been augmented by Circus Evolution resources extending publicity activity to include door to door drops, telesales, outdoor advertising, commissioning bespoke local trailers, intensive social media campaigns, outdoor promotional activity and extending workshop programmes to year round activity. The programme of work has featured engagement from local brass bands, extended performances to beyond the stage, post show talks in French and a bespoke programme for Oxford Brookes University students.
Since its inception Circus Evolution has toured Pirates of the Carabina’s FLOWN, Compagnie Non Nova’s L’après-midi d’un Foehn – Version 1, Barely Methodical Troupe’s Bromance, Circus Mayhem featuring Rimski, Jon Hicks and Company BettiCombo, Circa Tsuica’s Opus 7, Attached by Magmanus, Gasp! by Circoncentrique featuring Nikki & JD’s Knot, Around by Race Horse Company and Super Sunday by Race Horse Company.
The members of Circus Evolution are: The Civic, Barnsley; Lawrence Batley Theatre, Huddersfield; Warwick Arts Centre; Lighthouse, Poole; Hat Factory, Luton; Oxford Playhouse; déda, Derby; New Wolsey Theatre, Ipswich; Seachange, Great Yarmouth; Pontio, Bangor and The Lowry, Salford.
Use this map to find your nearest Circus Evolution venue.