Selling circus: when audiences for contemporary circus tours stagnated, Rachel Clare, our Artistic Director, realised a fresh approach was needed. Click on the link to read an article in Arts Professional that describes how Circus Evolution has taken a fresh approach to marketing and programming contemporary circus in the UK.
‘We interviewed over 500 people who hadn’t seen contemporary circus before, seeking their reactions to our marketing tools. The response was illuminating.’
The venues involved in Circus Evolution are the Lawrence Batley Theatre in Huddersfield, The Civic in Barnsley, The Lowry in Salford, Pontio in Bangor, Déda in Derby, Warwick Arts Centre, the New Wolsey Theatre in Ipswich, Seachange and St. George’s in Great Yarmouth, Oxford Playhouse, the Hat Factory in Luton and the Lighthouse in Poole.
Since 2014 Circus Evolution has toured Flown by Pirates of the Carabina, L’après-midi d’un Foehn – Version 1 by Company Non Nova, Bromance by Barely Methodical Troupe and Circus Mayhem featuring Company BettiCombo, Jon Hicks and Rimski. Opus 7 by Circa Tsuica and These Books Are Made For Walking by Bikes & Rabbits will tour this spring.
If you would like more information on Circus Evolution and its approach to marketing contemporary circus on tour, please get in touch.